USING QR CODES
A Quick Response
(QR) code is a two dimensional code that can be scanned by smartphone cameras
to automatically pull up text, photos, videos, music and URLs. These codes have
become mobile friendly ways to point people in the offline space to online
resources.
A quick
Google search for "QR code generator" is all it takes to find a
plethora of places you can go to generate your own barcodes. Consider starting
first with Kaywa, iCandy or Stickybits.
How to work with it:
Here are
few tips that can be applied in the small business marketing strategies.
·
On business cards: A fast and simple method to use QR codes for business promotion is to
use them on the business cards. The generated barcode can be posted to social
networking sites that direct the scanners to the online resume of the company.
·
On marketing material: Use of barcodes for the identification of product has been a healthy
practice. QR codes can be used in the brochures, handouts, pampletes of the
company so that the viewers are directed to the online site automatically.
In storefront windows: Google is sending out QR code window decals to top local businesses
with Google Place Pages. If they don't send you one, steal the idea and
generate your own QR code to place in your window. You can use this code to
encourage Fousquare checkins, point scanners to your Yelp profile, or simply
invite customers to share memories in photo, video or text form via Stickybits.
Things to remember for the use of QR codes :
If you are
going to use QR codes for the promotion of your business, you have to remember
that QR codes and scanner is still new thing for most of the people.
If you are
sure to use them, make it sure you have the proper display of what QR code is
and how the scanner is used.
Also,
remember that QR codes should provide some kind of value to the scanner. It may
be easiest to direct QR code scanners to your website, but that's likely not
the most engaging place to send people.
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